Brand facts checklist

Goose makes every ad from your brand brain. Go through this list once after Goose reads your website, and again whenever something big changes, like a new product or a new offer. Everything here lives under My brand in the dashboard. See Your brand brain.

The basics

These are on the Overview page.

• The summary sounds like you, and the line your ads end with is right.
• What Goose still needs is empty, or you know why it isn't. Answer what you can there, so Goose doesn't have to ask later.

How you look

These are on Look, and on Looks you like once Goose has looks for you to pick.

• Logo: your real logo is there, ideally as a clear PNG.
• Brand colors: your main colors are right, not just colors from a banner on your site.
• Fonts: your fonts are there. If Goose couldn't find them, choose Add a font file under Fonts.
• Photos: a few photos that show your brand's look, beyond product shots. Choose Add a photo to add them.
• Taste: you've picked at least 8 looks you like, so Goose knows your style.

How you sound

• Voice reads like your brand. Change anything that sounds off with Edit voice, or with Correct in a line's … menu.

Products

• Every product you want ads for is there, with the right price and a good main photo.
• Products you want kept out of ads are marked to be left out.
• Anything marked Check before ads has been checked.

Claims and proof

These are on the Rules and claims page.

• Claims you want ads to make are marked Ads can say it.
• Claims that need proof, like "best-selling" or "clinically tested", have their proof, or stay Needs proof first.
• Anything ads must never say is marked Never say it.
• Offers are only ones that are real today, here and on any single product. Goose never makes one up.

Customer words

• At least three or four strong reviews are OK to quote. See Get customer words you can quote.

Brand updates

• Brand updates in My brand is empty: every update is approved or rejected.

When you're done

Ask your AI app "What do you know about us?" and read the answer. If anything is wrong, tell it, then approve the fix in My brand, under Brand updates.