Getting started

Open the dashboard and sign in with Google or an email sign-in link. A new account creates an organization. An invitation joins you to the organization that invited you.

Add your brand

Give your name and your brand's website. Goose reads the website while you continue setup. Check the business and social accounts it found and correct anything that belongs to someone else. If you add ad-spend information, Goose keeps it as brand context.

Connect your AI app when setup asks. On Connections, connect the business accounts you want Goose to read. Connections stays available after onboarding, so you can add or reconnect accounts later.

Once setup is complete, open My brand to check what Goose learned and Connections to see account status.

Your first ask

Ask your AI app in your own words:

• "Set up my brand from our website."
• "What do you know about us?"
• "What are my competitors running?"
• "How are my ads doing?"
• "Save this research as a document."

Goose asks which brand you mean when it is unclear. Paid research waits for your approval of its price.

Find your way around

Home shows brand setup and connected source data. My brand holds facts, products, voice, look, sources and saved versions. Approve proposed changes in its Brand updates tab.

Competitors and saved social inspiration keep your research. Files holds uploads, documents and folders. Connections holds business accounts. Connect your AI app has installation and sign-in steps.

Organization, Plan & usage and Settings hold people, billing and your account. Switch brands from the brand menu. Each organization has its own people, brands and credits.

While Goose reads a source, its status shows progress or a failure. Follow the fix shown there. Your AI app can also show a live card for retained research and source-reading work.